Connections with people to grow your business

See how Facebook’s apps and services can help you reach people, drive sales and grow your business.

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Advertising on Facebook makes it easy to find the right people, capture their attention and get results. Make meaningful connections with people to grow your business.

Millions of businesses, big and small, use Facebook’s apps and services to connect with real people on any device.

Facebook Marketing Objectives

Facebook offers many advertising objectives to help you reach your business goals. Your ad objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.

When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals:

Traffic

Increase website traffic from Facebook. Engage customers, build loyalty, and get people to visit your website.

Conversions

Get more people to use and take action on your website, Facebook app, or mobile app. To track and measure conversions, use the Facebook pixel or app events.

Engagement

Refers to any action that someone performs on a Facebook page. This might include liking a post, leaving a comment, sharing one of your updates, clicking a link, viewing a video, etc.

Lead Generation

Get more customers with lead adverts. Collect lead information, such as email addresses, from people interested in your business.

App installs

Get people to download your mobile app,connect with the people who are more likely to install your app – and get more people actually using it.

Messages

Get more people to have conversations with your business to generate leads, drive transactions, answer questions or offer support.

Connections with people to grow your business

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Two billion people use Facebook every month.

1 of every 5 minutes that people in the US spend on mobile is on Facebook or Instagram.

500 million instagrammers use the app every day.